Sectors: Fashion, Retail; Apparel, Womeswear, Menswear, Kidswear, Beauty
Customer Description: OVS S.p.A. (COIN group) is Italy's leading group in the clothing market, creating, developing and marketing menswear, womenswear and childrenswear under the OVS and UPIM brands.
The Group is also the Italian market leader in children's clothing and has received the "Retailer of the Year" award in the last four years for certain product categories.
The OVS brand was created as part of the Coin Group in 1972. As the network expanded, it has successfully developed great mutual trust with customers, achieving brand awareness on the Italian market equal to 97% in 2013 (source: Doxa). OVS S.p.A. also owns the UPIM brand, which is positioned in the value segment of the men's women's and children's clothing market in Italy and mainly targets families. UPIM has been operating in Italy since 1928 and was acquired in 2009.
The Group’s business model is typical of vertically-integrated retailers and involves the following activities: product development entrusted to a team of product managers, designers and merchandisers who – by relying on a group structure that is highly specialised in sourcing and has a major presence in key geographical areas – designs, develops and creates the merchandise mix through external suppliers, under the artistic guidance of fashion coordinators and under the organisational leadership of category managers. OVS S.p.A. operates through its own sales network throughout the national territory, with stores of different sizes and different management methods (directly-owned or franchised stores).
Project Details: Maintenance of Customer “WEB scouting solution”.
Project Category: Maintenance and updates/improvements of their solution.
Products Used: Microsoft .NET and C# programming language.
Customer Reference: OVS Project Leader AESYS supported OVS with its know-how to reach the goal of having the best actions on Customer proprietary WEB scouting solution. AESYS developed actions to maintain, update and introduce very important improvements to Customer proprietary WEB scouting solution dedicated to accurate market analysis and marketing research, helping to understand the more updated trends and realize benchmarking with their competitors.
AESYS professional performed, in the right time slot, all the action needed thanks to their deep experience on Microsoft.NET and C# programming language.